‘Key Ideas: Word’ took place on 12th May 2010 and was again organized with the help of Eye Magazine. It took the spring issue of Eye (Eye 75), which featured interviews with Anthony Burrill and Fraser Muggeridge, as its starting point. The day started with a series of 30-minute provocations delivered by Burrill and Muggeridge as well as Marcus Leis Allion and Camberwell Course Directors David Coventon and Derek Yates. The provocations attempted to assess how the trend that seemed evident in ‘Typography Now’ has developed. Staff and students were then given an opportunity to respond to these provocations through discussion and the production of a series of large-scale hand-drawn typographic sheets. This then formed the content for a publication that was designed by a student team led by FdA student, Astrid Joublanc.
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