Recently, Derek Yates, Course Leader of the FdA in Graphic Design, was asked to contribute to the D&AD Graduate Academy. From the 22nd to the 26th of August, eighty students took part in a ‘Graduate Boot Camp’ at the Rochelle School in Shoreditch designed to to bring their education-based skills into a work setting. Working with Sophie Walter from onedotzero and Kevin Palmer from Kin Derek wrote and presented a mini ‘Cascade’ brief and chaired discussion seminars with Sanky, the President of the D&ad. Responses to the brief were presented to a panel of leading practitioners from agencies such as Mother, AMV, Dave, Iris and the Partners at the studios of Iris Nation on the South Bank. Derek and Sophie then helped select 50 students for placements at some of the UK’s leading creative companies.
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