Typography Bootcamp

FdA Graphic Design students recently completed a 4 week project designed to help them develop their typography. Industry demands that graduates have highly developed skills in this area and it has been proven that graduates who are able to use type effectively quickly find employment. With this in mind we invited Zoe Bather (ex partner at Design Week Top 50 agency Studio 8) to run an intensive ‘typography bootcamp’. Over 4 weeks students were introduced to the basic skills, before examining macro/ micro aesthetics, incremental hierarchies, baseline grids and how to achieve ‘consistency without uniformity’. At the end of the project they designed a 16 page 2 color booklet, which was exported as a print ready PDF, printed and bound as a studio mock-up.