Wednesday 30 November 2011

BFi 24th November




The final presentations for this year’s onedotzero_cascade took place at the BFi on the 24th November. This year, the two most innovative entries were presented with £1000 by Ideastap to develop their ideas further. FdA Course Leader, Derek Yates, was on the judging panel for this prize and took part in a panel discussion that followed the presentations. The two ideas that were chosen were produced by Puzzle who proposed a series of installations to create positive messages around London using discarded free newspapers and If who proposed an online network to entertain Londoners as they travel around the city.

Wayne Hemingway then kicked off a discussion into how we can nurture new design talent with a presentation that was funny, controversial and heartwarming all at once. Wayne questioned whether conventional degrees are able to build qualities like resourcefulness and problem solving and Derek Yates offered him the opportunity to come to Camberwell to discuss how this might be done better. In the discussion that followed James Hilton, co founder of AKQA questioned whether students are put under enough pressure at college and other areas addressed were the difficulty in removing poorly performing lecturers, 18 month long degrees, closer industry collaboration, self promotion, the importance of s***ting yourself and whether design apprenticeships offer a worthwhile alternative.

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