In 2009 &10 we worked with the marketing department at the V&A to create a series of ideas for how to market the museum to 16>25 year olds. Students set up a blog to record their working process and presented their strategies to representatives from the V&A in the Sackler Centre at the end of the project. In February 2010 they set up a small exhibition about the project which was viewed by staff from Local Education Authorities in London.
After the project Karen Leathan - Senior Marketing Manager sent us an Email to say: ‘I was extremely impressed with both the standard of the presentations and the quality of the ideas presented by the students. They clearly showed that they understood the communication challenge, the target audience and the V&A’s objectives. Their work was not just a demonstration of their considerable design talent but also of the detailed research and development behind their concepts.’
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