The recent second year Work Based Learning submission was supported by a diagnostic programme of projects aimed at enabling students to explore the key specialisms of communication design. This programme was curated by Tara Hanrahan from Thinkdo Studio and the projects were delivered by some of the leading practitioners in each field. The 6 areas of specialism were 1. Information Design defined as: 'Understanding through analysis. The examination of information and the consequent representation.' This project was delivered by Tara Hanrahan. 2. Communication and Persuasion: 'The communication of messages which inform and enhance the viewer/ user experience.' This project was delivered by Sophie Thomas, partner at Thomas Matthews. 3. Identity: 'The definition of visual characteristics which communicateand inform distinct visual meaning.' This project was delivered by Tara Hanrahan. 4. Sequential Design: 'Design which incorporates the linkage or connection of the constituent parts of different elements.' This project was delivered by Tara Hanrahan. 5. Interactive Design: 'Design which anticipates, integrates and controls the inputof a third party.' This project was delivered by Matt Rice from Sennep. 6. Editorial Design and Typography. The comprehension of language and copy determined by informed design decisions. Project delivered by Kirsty Carter from APFEL.
